The last few years turned out to be hard for many both online and offline stores. Technology is an instrument that can help retailers significantly improve their marketing strategies and ensure a higher revenue. A continuous stream of new, digitally-based technological innovations is every day, conquering the world. This phenomenon is part of the current mega-trend “digitalization”, which has already significantly impacted numerous industries. Concrete examples of two technologies, with are expected to drive major change – thereby offering significant revenue opportunities – in numerous industries in the next few years, are augmented reality (AR) and mixed reality (MR).
Augmented Reality Market Size forecast
AR applications are increasingly accessible via everyday mobile devices and have the potential to make people’s lives easier. Over the last few years, augmented reality has become one of the most valuable marketing tools for numerous companies. This technology is gaining popularity across the globe. The following Statista report shows the global augmented reality (AR) and virtual reality (VR) market is forecast to reach 72.8 billion U.S. dollars in 2024.
Business owners and marketers are leveraging these trends to craft innovative strategies to achieve a competitive edge from enhancing marketing communications and taking customer experience to a new height to increase the efficiency of their business operations.
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